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Channel: Mobile | The Guardian
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Is mobile the responsibility of the CIO or CMO?

Mobile is changing the internal structures, hiring processes and managerial boundaries of organisations, and new ideas and strong leadership are needed to help marketing and IT teams to work...

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Why real-time bidding can save the mobile ad market

Opinion: Jay Stevens of the Rubicon Project says mobile advertising needs to be bolted-on to programmatically traded display to fulfil its potentialArticles in the trade press on mobile advertising...

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Facebook Home: the start of the mobile social network takeover?

Opinion: With the launch of Facebook home, could we see other social networks becoming more closely integrated with mobile operating systems?Earlier this year, just 18 months after its launch, Google...

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Beyond the banner: how innovation is taking tablet advertising to a new level

Glassesfree 3D, haptic technology and interactive formats promise to shape the exciting future of ads on tabletsI'm sure I'm not the only one with "sausage fingers". We've all tried to tap on a news...

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Designing for real world mobile use

The designer of the opinion-sharing app Polar shares some surprising tips which defy conventional thinking when it comes to mobile user experienceIn a study looking at over a thousand people using...

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What will it take to make us love mobile operators?

A look at the changing state of the mobile industry and what operators can do to keep up with the biggest playersTelco operators play a fundamental role in society, creating and maintaining the...

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Mobile marketing Q&A Grapple CEO Alistair Crane

Company founder explains why CIOs are leading the investment race and how the mobile landscape has changed in recent yearsClient-side marketers and retailers across all industries in the US spent...

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The value of branding in the relationship economy

Consumers are still just as interested in great experiences, but now relationships and sharing are part of the processThe way we prepare a children's birthday cake illustrates important changes in the...

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With more consumers embracing mobile web, why aren't brands?

Opinion: As The People's Web report reveals the latest mobile consumption habits, Paul Berney of the MMA explains why speed, consistency and security should be at the heart of brands' mobile...

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Separating fact from fiction in mobile development

Alex Sbardella details the five most common myths to help developers avoid wasting time or damaging your brandMobile continues to be a hot topic for businesses looking to engage an "always on"...

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Is 'native advertising' a risky strategy for brands and publishers?

As the line between editorial and advertising continues to blur, the opportunities and challenges are becoming clearerLinkedIn's announcement this week that it is to introduce sponsored updates has...

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Publishers aren't facing up to the challenge of mobile

Opinion: The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago. If things stay as they are, the future of publishing looks bleakThis...

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Is your website mobile-friendly?

If your website is cluttered and slow it could be losing you customers, says Dez Derry of digital agency mmadigitalOpinion is divided on the subject of mobile phones. Many people find them helpful for...

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Six reasons why Zuckerberg's $19bn for WhatsApp is a steal for Facebook

From growth in emerging territories and smartphone user targets to brand diversification and a cornering of the Asian messaging apps market, the WhatsApp deal could be a masterstrokeWhy has Facebook...

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Facebook buys WhatsApp: time to reconsider the 'we don't sell ads' mantra

Now the messaging platform has been sold to one of the biggest aggregators of personal information, the founders need to be realistic about their future business modelNews of Facebook's acquisition of...

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Cashing in: why mobile banking is good for people and profit

Using digital finance to tackle development problems can improves lives, and offer innovative companies handsome rewardsWhether it is lack of access to water, energy or education, development...

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The smartphone goldmine still waiting to be tapped by brands and advertisers

The greatest impact of the smartphone has been on time itself offering brands and advertisers their biggest opportunity so farFor all its promise and the growth graphs shaped like hockey sticks I see...

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Twitter Amplify will create enormous value for broadcasters and brands

Momentum is growing behind the social platform's flagship TV initiative but how does it work and what impact will it have?With all the major US networks signed up to Twitter Amplify and European...

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If advertisers can rise to the mobile challenge, the rewards will be huge

People now spend 20% of their time looking at a smartphone but still only 4% of advertising budgets are spent on mobile adsOne of the most surprising statistics to emerge from Kleiner Perkins Caufield...

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The 5G network: when will it launch and what will it mean for consumers?

As mobile users call for faster connectivity and speedier downloads, networks are evolving to meet the demandWhat is 5G?At this stage, it is just a concept. Networks are focused on increasing coverage...

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